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GLOBAL DEMAND & WINE CRITICS

YOUR QUESTIONS ANSWERED

Wine critics, especially those with significant reputations like Robert Parker, James Suckling or Jancis Robinson, have a profound impact on the demand of fine wines. Their ratings, reviews, and influence can affect not just the immediate perception of a wine but also its long-term value, sales, and even market trends. Below we take a detailed look at some of the most influential:

Robert Parker Jr - The Wine Advocate

Critics play a vital role in influencing demand. An example is renowned critic Robert Parker Jr,
founder of The Wine Advocate magazine, which is published across 50 countries, and has
the largest and most loyal readership within the fine wine space. Parker and his team of critics cover major wine-producing regions around the world, influencing markets such as the U.S., Europe, and Asia. The Wine Advocate has shaped the global wine market and Parker’s pioneered 100-point rating system holds significant weight.

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A high Parker rating has historically driven immediate demand and sharp price increases, making his influence unmatched among critics. His palate helped define what collectors and investors seek in a bottle — and his legacy still underpins much of the fine wine market today.

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Château Lafite Rothschild 2009 & 2010

98-100 points each

Château Lafite Rothschild is one of the most prestigious estates in Bordeaux, and has always commanded high prices but Robert Parker’s 100-point rating for the 2009 and 2010 vintages triggered an unprecedented surge. After awarding these scores the price of Lafite Rothschild 2009 jumped from around $1,200 per bottle to over $2,500–$3,000.

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Château Cos d'Estournel 2009

100 points

Château Cos d'Estournel, a second-growth Bordeaux, was another wine which saw a significant price jump after receiving a perfect score from Robert Parker. Prior to Parker’s review, a bottle of Cos d'Estournel 2009 was priced at around $200. After the 100-point rating, prices doubled and even tripled, reaching up to $600 per bottle or more.

Summary of the 100-Point Rating System

100

95-99

90-94

85-89

Perfect, flawless 

80-84

70-79

Outstanding, Exceptional

Excellent, well-made

50-69

Very good, minor flaws

Good but lacking in areas

Average, drinkable but flawed

Poor, may be faulty or unpleasant 

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James Suckling

Suckling's career spans over 40 years, starting as a senior editor for Wine Spectator, one of the most respected wine magazines in the US, before founding his own platform, JamesSuckling.com. During his time at Wine Spectator Suckling built a reputation for in-depth, thoughtful wine reviews, particularly for regions like Bordeaux, Italy, and Napa Valley. His experience and long-standing presence in the industry have made him a credible voice that both consumers and producers trust.

Suckling’s reviews provide valuable insights for the fine wine market. A wine he rates highly, especially from a lesser-known or emerging region, becomes highly sought after. His use of Parker’s 100 point system further helps the market identify wines with high potential for appreciation in value, driving market demand and influencing purchasing behavior.

Jancis Robinson

As a holder of one of the most prestigious qualifications in the wine industry (MW), Jancis Robinson has earned her a reputation as a trusted and credible critic. Robinson's opinions are valued not just by wine enthusiasts, but also by winemakers, importers, and distributors. Her integrity and impartiality make her a highly respected figure in the wine industry, and wineries actively seek her reviews, knowing that a positive review from Robinson can greatly enhance a wine’s reputation and demand.

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Robinson's 20 point system evaluates wines based on several factors, including appearance, nose (aroma), palate (taste), and overall quality. A higher score reflects a wine that is more complex, balanced, and exceptional.

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